Available · Data Science/AI · London, UK

PRASHANT VERMA

Data Science · ML Engineering · Data Engineering

Turning data into proper insights that make a difference — especially in advertising & marketing. I bridge ML, data engineering, and software to optimise media investments, working across MarTech, EdTech, FinTech & HealthTech for 4+ years.

#DataScience#GenAI#Marketing #GoogleCloud#Leadership#MLOps #NLP#ProblemSolver#Collaborator
Prashant Verma
GCP ML Engineer GCP Data Engineer MSc Distinction · UCL
Let's connect → See my work
CLV Prediction◆ 30M+ Customer Pipelines◆ Multi-Agent GenAI◆ £348K Revenue Growth◆ 5M Patient NLP◆ Hackathon Champion ₹150K◆ WPP · Twinkl · UCL · Moorfields◆ CLV Prediction◆ 30M+ Customer Pipelines◆ Multi-Agent GenAI◆ £348K Revenue Growth◆ 5M Patient NLP◆ Hackathon Champion ₹150K◆ WPP · Twinkl · UCL · Moorfields◆
30M+
Customers processed
BT / EE ETL pipelines
£348K
Revenue growth
Twinkl data strategy
4+
Years industry exp.
MarTech · EdTech · HealthTech · FinTech
82M
Lives impacted
VCop · VAIDYA
00 — Who I am

TRANSLATING
COMPLEX DATA
INTO STRATEGY

I'm a Senior Data Scientist at Choreograph (WPP Media), bridging data science, ML engineering, and software development to optimise media investments for BT, EE, Universal Pictures, and Welcome Break.

What I really enjoy is collaborating with brilliant people — marketers, tech teams, finance, healthcare professionals, academics — and translating complex data problems into strategies that actually work. I lead 25+ cross-functional stakeholders across Data Engineering, Marketing, and MLOps.

Always keen to connect about data strategy, or how we can make marketing a bit cleverer.

#DataScience#MachineLearning#GenAI #GoogleCloud#Marketing#Leadership #NLP#DataEngineering#MLOps #Analytics#Python#SQL #STEM#Healthcare#Finance #Innovation#ProblemSolver#Collaborator #Empowerment#ContinuousLearning

"Always keen to connect about data strategy, or how we can make marketing a bit cleverer."

Current role
Senior Data Scientist @ Choreograph · WPP MediaJan 2024 – Present · London, UK
AI system — live
Analysing media ROI across 30M+ customer touchpoints...▋
Sectors
📢 MarTech
📚 EdTech
🏥 HealthTech
💰 FinTech
01 — Work experience

WHERE I'VE
BUILT THINGS
THAT MATTER

Jan 2024 – Present
London, UK
BT · EE · Plusnet
Universal Pictures
WPP · Welcome Break
Senior Data Scientist
Choreograph · WPP Media NOW
ML Solutions & Product Development
  • Led 25+ cross-functional stakeholders delivering end-to-end ML solutions from ideation to deployment.
  • Architected CLV prediction & audience optimisation models powering Google Ads bidding — multi-million £ revenue uplift.
  • Built EE's unified taxonomy & recommendation engine — 1 FTE saved, conversions up.
  • Customer segmentation for Welcome Break — £15K+ bookings in month one.
Data Engineering & Infrastructure
  • ETL pipelines processing 30M+ BT/EE customers via BigQuery, Terraform, Airflow.
  • Real-time Value-Based Bidding via sGTM, Firestore, Vertex AI.
GenAI & Automation
  • GenAI at Universal Pictures & WPP — finance report automation, multi-agent consultant systems.
  • Multi-agent GenAI with BigQuery function calling for production-grade leadership automation.
GCP · BigQueryTerraformAirflow Vertex AIFirestoresGTM LLM / GenAIMLOpsCI/CDPython
Feb 2023 – Jan 2024
London, UK
Data Scientist
Twinkl LTD
  • SpaCy Language Models detecting 28,000+ errors across 10 languages.
  • Facebook Prophet forecasting subscriptions & revenue at ~85% accuracy.
  • Segmentation, CLV, cohort analysis & A/B testing — £348K revenue growth.
  • Customer journey strategy — 10% increase in retention.
  • BigQuery + MySQL Tableau dashboards, 100% accuracy, used across the whole marketing dept.
BigQuery · GA4MySQLTableau Facebook ProphetSpaCyA/B TestingAWS
Jan 2022 – Dec 2022
London, UK
Data Scientist
Moorfields Eye Hospital · UCL
  • NER comparing RNN, LSTM, BERT — 30% accuracy improvement.
  • SOTA NER & Relation Classification on 5 million patient records.
  • Labelled 6,000 clinical letters with ophthalmologists via Label-Studio.
BERT · LSTM · RNNNLP / NERReact.jsDjango
May 2021 – Sep 2021
Gurugram, India
Data Scientist
Sutra Tech Labs
  • SQL analysis + hashtag integration — content relevancy up 30%.
  • Data-driven outreach — user engagement up 25%.
  • AI Virtual Police Station for Government of India — 82.3M people benefited.
SQLPythonDjangoNLP
02 — Selected projects

END-TO-END
SOLUTIONS BUILT
FROM SCRATCH

01 / 06 VA-BERT
VA-BERT — Clinical NLP
BERT extracting visual acuity from ophthalmology free-text. NER + Relation Classification on Moorfields Eye Hospital data. Labelled 2,000 clinical letters with domain experts.
30% accuracy gain · 5M patient records
BERTNLPDjango
02 / 06 VCop
VCop — Virtual Police Station
AI platform accepted by Government of India. Automated complaint-to-FIR conversion, CNN suspect detection, LSTM criminal tracking, crime analytics dashboard.
🏆 1st Prize ₹100K · 132 teams · 82M+ people
CNNLSTMNEROCR
03 / 06 VAIDYA
VAIDYA — Healthcare Chatbot
Multilingual symptom-assessment chatbot for India's Ministry of AYUSH — 4,035 hospitals. Guides patients and books nearest facility for serious cases.
🏆 1st Prize ₹50K · Ministry of AYUSH
NLPChatbotMultilingual
04 / 06 Covid Q&A
Covid-19 Scientific Q&A
Attention-based BERT model answering high-priority scientific COVID-19 questions — trained on 20,000 research article abstracts. Built for doctors and researchers.
78% QA accuracy · 20K abstracts
BERTTransformersPython
05 / 06 Music Player
Music Streaming Web-App
Full-stack Django music platform with OAuth Google Sign-In, multi-playlist management, language/artist filtering, and recently played history.
Full-stack · OAuth · Multi-playlist
DjangoOAuthSQLite
06 / 06 Covid Analysis
Covid Impact Analysis
Data analysis on COVID-19's effect on UK dental practice visits — trends and recovery trajectories for evidence-based sector planning.
UK dental sector · Trend forecasting
Pythonpandasmatplotlib
03 — Skills & expertise

A BROAD
ARSENAL, DEPLOYED
WITH PURPOSE

Python ecosystem
PandasPolarsNumPyScikit-learnTensorFlowPyTorchKerasPySpark
NLP & Generative AI
BERT / TransformersSpaCyNLTKHuggingFaceLLMGeminiMulti-Agent Systems
Cloud & Data Engineering
GCP / BigQueryTerraformAirflowVertex AIFirestoreAWS / S3Azure DatabricksCI/CDsGTM
Databases
MySQLBigQueryPostgreSQLMongoDBNeo4jDynamoDB
Visualisation & BI
TableauLooker StudioPower BIMatplotlibSeabornPlotly
Web Development
React.jsDjangoFlaskJavaScriptHTML/CSS
Machine Learning & NLPExpert · 95%
Python & Data EngineeringExpert · 95%
Google Cloud PlatformExpert · Certified · 93%
Generative AI & LLMsAdvanced · 88%
Deep Learning (BERT, LSTM, CNN)Advanced · 90%
Stakeholder ManagementAdvanced · 85%
BI & VisualisationProficient · 80%
Web DevelopmentProficient · 76%
✓
Google Cloud
Professional Machine Learning Engineer
✓
Google Cloud
Professional Data Engineer
✓
Google
Analytics · Ads Search · Media Planning
✓
Google
Social Media Marketing · AdOps · Media Investment
04 — Recognition & wins

DOING WORK
WORTH CELEBRATING

🏆
Hackathon 1st Prize — VCop
Won ₹100,000 building an AI-powered police station for Government of India, beating 132 teams and 792 participants. Benefits 82.3 million citizens.
₹100K · 2021
🏆
Hackathon 1st Prize — VAIDYA
Won ₹50,000 building a multilingual medical chatbot for India's Ministry of AYUSH — deployed across 4,035 hospitals nationwide.
₹50K · Ministry of AYUSH
🎓
Dual Distinction Graduate
Achieved Distinction in both MSc Data Science & Health at UCL and B.Tech Computer Science at MAIT — across two countries.
UCL · MAIT
💙
DataKind Volunteer
Monthly volunteer with 3+ social change organisations, enhancing data capabilities and confidence in data-driven decision-making.
Social Impact · Ongoing
🌈
Co-Chair, WPP Unite
Co-Chair & Community Manager at WPP Media, driving inclusive culture and delivering high-impact employee resource group programs across the organisation.
WPP Media · Leadership
👨‍🏫
Postgraduate Teaching Assistant
Supervised and graded 400+ Business undergraduates at UCL across Database Systems, Web Technologies, Java, and Python.
400+ Students · UCL
05 — Education

BUILT ON
STRONG FOUNDATIONS

MSc Data Science & Health
University College London (UCL)
2022 · London, UK
⭐ Distinction
Coursework
Basic & Advanced Machine Learning
Statistics & Regression Modelling
Database & Understanding Healthcare Data
B.Tech Computer Science
Maharaja Agrasen Institute of Technology
2021 · Himachal, India
⭐ Distinction
Coursework
Data Structures & Algorithms
Machine Learning
Database Management Systems
Operating Systems · Web Development
LET'S TALK
06 — Get in touch

LET'S MAKE
DATA MATTER
TOGETHER

Always keen to connect about data strategy, how we can make marketing cleverer, or any problem where data creates real impact. In advertising, healthcare, education, or finance — let's talk.

Open to senior roles, consulting, speaking, or collaborating on something meaningful.

✉️
Email
prashant2798.pv@gmail.com
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💼
LinkedIn
linkedin.com/in/prashantvermaa
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🌐
Portfolio
prashantverma.co.uk
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⌨️
GitHub
github.com/Prashantvermapv
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